Bbutler

Image Consulting Services
by Marie-Michèle Bonneau

Based in Montreal, Canada, I bring over 20 years of experience in fashion and beauty commercial photography. I’ve worked at four leading photo and talent agencies, including co-founding one, giving me a deep understanding of how this business really works. In an industry defined by constant turnover, I stand out as a pillar. I have been trusted to interpret, negotiate, and assign value to thousands of creative decks and ideas for clients nationwide, building expertise few can match.

I now offer Image Consulting services, which grew organically from frequent requests for my perspective beyond my day-to-day role, and from my curiosity to explore where it could lead.

Known for my inherent flair and ability to connect creative, strategic, and operational elements in ways others often overlook, I bring a clear-eyed perspective that allows me to cut through complexity and identify the most effective path forward.


1. Freelance Client Partner & Production Alignment


For: Private clients and organizations investing significantly in a visual concept or production, including marketing teams, advertising agencies, public relations firms, and brands seeking an expert external perspective to validate concepts before production and ensure ideas hit the mark.

By evaluating creative concepts early, I help redirect ideas before production begins, saving time and resources while ensuring alignment with your brand’s positioning and avoiding budget overruns.

My role is not to replace your creative team but to provide an experienced second eye. While many rely on personal taste and references, I move beyond mine to identify the steps that will best serve the end goal. I ensure you work with the right strategy and people who align with your brand’s identity and project.

Though my background is in fashion and beauty, my perspective translates across a wide range of sectors, offering strategic insight for projects beyond these industries.

Services include, but are not limited to:
  • Visual strategy recommendations
  • Creative concept feasibility evaluation
  • Cost guidance to avoid budget overruns
  • Strategic sourcing of project-specific experts
  • Cost negotiation to secure resources efficiently and within budget

Rates: Minimum engagement is one hour at a flat rate of $250. Only one focused session can refine a project’s direction and prompt a meaningful re-evaluation of costs and priorities. If additional time is required, a time bank can be established at a preferential rate based on project scope.




2. Brand Positioning


For: Public figures and entities seeking a highly exclusive service to strategically elevate their commercial image.

My role is to look at how your identity is expressed, offer my honest perception, and then we assess how it works and how it can improve so it attracts like-minded clients, opportunities, peers and a network that feels true to you. This is not about building a brand from scratch.

I work with who you are, meeting you where you stand. You tell me where you want to go, and I help you understand how to capitalize on what makes you uniquely you, ensuring every initiative is credible and operates naturally.

Beyond positioning, I provide guidance across strategy, outreach, and negotiations, and when appropriate, remain involved throughout partnerships to maintain coherence, alignment, and long-term impact.

Services include, but are not limited to:
  • Identity assessment to reveal strengths and untapped potential
  • Expert guidance to capitalize on what sets you apart
  • Support with narrative and brand materials
  • Advisory on partnerships and outreach
  • Guidance during negotiations to maintain credibility and alignment

Rates: Engagements are fully bespoke, combining strategic advisory, ongoing partnership development, and performance-based compensation tied to outcomes. A detailed estimate is provided following an initial consultation, extended as a professional courtesy.


Contact
 mm@bbutler.consulting

Substack
Linkedin



Publications & Contributions
Fashion Magazine : Has the NHL Finally Found Its Style?
Featured Contributor (2026)

Panels & Committees

Canadian Arts & Fashion Awards
Nominating Committee Member (Toronto 2024; Montreal 2026)

The Study : The Open House Event
Ask me Anything Fashion, Invited Panelist (Montreal 2024)